B2B Marketing

To support the business objectives of the Liberty Mutual affinity program, I manage the strategy, deployment and measurement of all B2B marketing initiatives for the Voluntary Auto and Home Insurance program, as well as new departmental initiatives like the Ecosystems Renters API.

Through building a strategy from the ground up, expanding on existing marketing tactics, and exploring new ones, I've expedited creative development timelines, driven significant cost savings, and generated new leads for the sales team that have led to new partnerships for the organization.

I have managed creative development, lead generation, and nurture tactics including:

  • Paid social

  • Organic social

  • Presentation design

  • Sponsored webinars

  • Printed collateral

  • Event planning

  • Email marketing

  • Conference management
    and more