While I was first hired into my role as a presentation designer, working with senior leadership on both internal and external-facing presentations, I eventually came to own the strategy, deployment and measurement of all B2B marketing initiatives for the Strategic Partnerships program, support the growth of new business and deeper engagement with existing clients.

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Customer-facing employees had previously created their own presentations for brokers and prospects, leading to often disjointed messaging with much room for creative improvements. I led a months-long research initiative of the competitive landscape and development of a value proposition to use throughout every touch point, and redesigned the marketing collateral and strategy to be a cohesive and more effective unit. Through building a strategy from the ground up, expanding on existing marketing tactics, and exploring new ones, I expedited creative development timelines, driven significant cost savings, and generated new leads for the sales team that have led to new partnerships and growth for the organization.

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In 2022, following a reorganization and restructuring of the business unit, I took advantage of the opportunity to once again revisit our strategy and collateral to ensure both efficiency and efficacy are being maximized. Key deliverables include a website relaunch that re-positioned the value proposition of Liberty's partnership programs, as well as a comprehensive PowerPoint repository that supports sales and stewardship presentations for 100+ employees.

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I have managed creative development, lead generation, and top-of-funnel tactics including:

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• Paid social

• Organic social

• Presentation design

• Sponsored webinars

• Printed collateral

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Throughout my role shifts, I continued to serve as a presentation SME within the organization, providing regular trainings to marketing colleagues and sales professionals on how to craft impactful and effective presentations efficiently and while staying within the Liberty Mutual brand guidelines. To view samples of full presentations I have created, please click here (password required).