LINKEDIN SHOWCASE

As part of managing the content and strategy for Liberty Mutual's Voluntary Benefits showcase page on LinkedIn, each post has a unique accompanying graphic to provide the audience with snackable information and or a pleasing image to attract their attention.

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Through adding these images to the page, organic post impressions doubled within one month, and clicks increased by almost 5x within two months time.

In-feed Graphic

Short-form infographic accompanying a benefits-related article