My role: designer, content strategist

Upon being promoted to assistant editor of Hockey by Design, I took ownership of the site's Instagram strategy and began assisting with overseeing editorial content, email promotions and other social channels.

Within the first week of managing the site's Instagram feed, engagement increased by 923%, and followship more than doubled within 3 months. Through organizing contests with NHL legends like Andy Moog, or implementing weekly features like #MaskMonday, Hockey by Design's social presence continues to grow on a daily basis.

By staying abreast to social fads and trending topics, many Tweets have received viral responses and engagement from industry influencers and news outlets like Goalie Gear Nerd, Jeff Marek, NBC Sports, and NHL Network.