THE HANDLE BAR
My role: designer, letterer, marketing moment creator
I have created a number of mural installations as well as hundreds of chalk signs for The Handle Bar indoor cycling studio's four locations in the Fenway, South Boston, Harvard Square and West End neighborhoods of Boston.
In addition to bi-weekly rotating messages of motivation and inspiration displayed in each studio, I designed and painted a 15-foot mural in the lobby of the South Boston studio during a 2017 renovation, generating dozens of organic social media moments for the studio through shares on Instagram.
To help promote the non-profit arm of The Handle Bar, Handle With Care, I also designed and painted an installation in each studio that included the mission statement and logo, along with mental health resources and a space for studio managers to promote recent and upcoming events.