WHY I DESIGN
As long as I can remember, I've loved to doodle, sketch, take pictures, and just about anything involving visual documentation. My work is always guided by the firm belief that good design informs opinions, provides information, stimulates conversation and captures memories, all things I have a passion for and strive to bring to my employers and clients.
I am a visual problem solver, using design as a tool for driving business solutions and effective communication. Flexible and detail-oriented, my work experiences have been as varied as the industries they've spanned, and I embrace wearing many hats and juggling multiple initiatives at once.
A native Mainer living in Boston, I have a BFA in Graphic Design from Northeastern University and currently work in the B2B marketing space. When I'm not creating, you can usually find me at a concert, decorating cupcakes, writing about goalie masks on Hockey by Design or watching whatever Boston team is in season.
Through my career as a designer and marketer, my work is always grounded in the same core principles:
Solve problems through creativity and strategic thinking
Create efficiently through meticulous planning and attention to detail
Communicate effectively with clean designs and clear copy
Work collaboratively with key stakeholders all throughout the strategy, design and measurement process
Drive business results in a measurable and impactful way
Spark joy through creativity and a deep understanding of the audience or customer